Niantic has announced that it has acquired community gaming platform Mayhem.gg with an eye to boosting the social and global aspects of Pokémon GO and future community-driven titles. As of this writing the terms of the sale, including cost, are undisclosed.
Mayhem was founded in 2017 as a downloadable platform with which gaming communities could organize tournaments, team leagues, and other events – not unlike esports platform Smash.gg, which itself was purchased by Microsoft last month. However, quite unlike the Smash.gg acquisition, it appears that Mayhem’s team will be directly integrated into Niantic, and as such will be ending its status as a community league gaming platform.
“Through our games, many Niantic explorers have found incredible meaning in playing and interacting with other explorers,” said Niantic CEO John Hanke in an official blog post. “They create memories, they make friends, and they end up with some amazing stories to tell. We look forward to working together with Mayhem to amplify those moments, bring our player community closer together, and make a positive impact on the world.”
The Mayhem acquisition is the seventh of such major purchases by Niantic, who has seen nought but incredible success since the launch of Pokémon GO. The community-based mobile title continues to draw bank-busting revenue, having pulled in over $4 billion since its launch back in 2016.